Choose Fresh

Choose Fresh

We choose "Fresh From Florida" because...

The voice of the consumer.

“The food my family is eating today was just grown here in Florida — that means it’s fresh.”

Choose Fresh is the consumer’s perspective on the Fresh From Florida┬ástory we began by telling as “the voice of the farmers.” This continuation of the “Fresh From Florida” campaign is designed to speak to various Florida shoppers by appealing to the numerous reasons for choosing “Fresh From Florida” foods when they shop.


Internet Commercial Addy Award, Telly Award

Brand Film

This is the full brand film featuring the stories of a surfer, a mother, and an adult son.