Fresh From Florida

Fresh From Florida

"If it's coming outside the state, it's not (as) fresh as it is from Florida."

The voice of the farmers.

“We knew how to grow the product, but we didn’t know how to market the product and get it to the consumer, and that’s where ‘Fresh From Florida’ came in.” – Randall Dasher

Fresh From Florida is a brand film that captures the voice of the farmers and aims for the heart of the consumers.

60 Second Version

“There’s just about every crop known to man, grown somewhere in the state of Florida.” – Benny McLean