Eat Lunch. Go forth.
We’re making school lunch cool. THINK FOOD is the new brand name for the National School Lunch Program in Florida. This is the first installment of the multi-phased campaign which will also include the School Breakfast Program and the Farm to School Initiative.
These spots begin to tease out the THINK FOOD campaign. THINK FOOD is THINK ENERGY, THINK ACTION, THINK POWER. It’s THINK FRESH, THINK REAL, THINK FLORIDA. THINK SOCIAL — it’s the student experience, the lunchroom is where friendships and memories are made.